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It is important that before you start
diamond shopping, you want to have an understanding
of what you're buying. This is a guide that simplifies
the four Cs of diamonds — cut, color, clarity,
and carat weight, so you can select your diamond based
on the same criteria industry professionals use. Of
course we believe that the SMARTEST way to buy a diamond
after you’ve searched online is to SEE
IT FIRST and get complete understanding
and visual aspects of a diamond. |
SHAPE
Since all diamond shapes are very different, unique
characteristics determine quality for each shape. Please
select your shape below to learn how to recognize the
most beautiful diamond. [More]
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CUT
When the term "cut" is first introduced, most
people think of the diamond's shape. However, "cut"
refers to the diamond's proportions and finish. Cutting
is the contribution made by man transforming [More]
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COLOR
Diamonds come in the widest variety of colors of any
gem material. Most gem quality diamonds however are
desired for their lack of color. In fact, the closer
a diamond is too colorless, the more rare and valuable
it is. [More]
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CLARITY
Diamonds form naturally deep within the Earth under
tremendous pressure and extreme heat, and as a result,
most contain internal or external features even in their
polished state called clarity characteristic, no two
diamonds are alike. [More]
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CARAT WEIGHT
Carat Weight is one of the most important considerations
with respect to rarity, value, and consumer preference.
In fact, Carat Weight, or how much the diamond weighs
is the most significant value factor in a diamond. [More]
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REPORT
Before purchasing a diamond online we recommend you
review a copy of its certificate as proof that it has
undergone an unbiased, professional examination. Of
course you may see the actual certificate when you visit
[More]
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Diamond
Specials 