If you are going to the American Gem Society
Conclave, please come by and visit us we are
sponsoring the "Cyber Cafe." The "Cyber Cafe'" will
consist of internet-enabled PCs. Attendees will be able
to visit the Cafe' to check email, visit the AGS website
and learn how the internet can help them in their
business.
"There are four ways, and only four ways, in
which we have contact with
the world. We are evaluated and classified by these
four contacts: what
we do, how we look, what we say, and how we say
it." Dale Carnegie
If there is one thing I learned last week, it is that
exotic cars get attention!
Have a great week!
Joe Merkley, Editor
VP of Marketing, GemFind.net
Email Marketing - Join our growing list of happy clients
GemFind Ring Builder
Retailers: The GemFind Network has created
the
GemFind Ring Builder (GF Ring Builder), a flexible,
brandable tool that lets your users create their own
diamond rings online using diamonds from your online
inventory. This lets them see their ring and determine
the shape and size of the diamond(s) that best
complete the look they want. You can embed the Ring
Builder directly and seamlessly into your website or you
can pop it up in a window. The Ring Builder can be
branded with your name and title, can be sized to fit
your website layout, can be colored to match your
website and of course link to your online diamond
inventory.
Diamond Dealers: The GemFind Ring Builder will
allow
retailers customers to preview and design their own
one and three stone rings, thereby aiding retailers in
their sales efforts. This value-added tool will
strengthen your relationships with these retailers
through increased sales and customer satisfaction. Not
only will retailers be able to offer your diamonds over
the internet, they will be able to let consumers build
rings with your diamonds.
Ring Manufacturers: The GemFind Ring Builder
is a
direct avenue for you to the consumer. Partnering with
GemFind to include your popular one and three stone
wedding and engagement rings in the GemFind Ring
Builder not only lets consumers build their rings on
retailers sites, but it increases your product and market
exposure while allowing us to provide a tool that will
ultimately help build your relationships with retailers and
drive new business. If your settings are available to
retailers when they set up their Ring Builder, they will
be able to choose rings they carry or can order, or
they may be prompted to establish a relationship with
you so that they may offer your rings to their
customers.
Fossil Inc., the Texas-based watch and accessories
manufacturer, agreed yesterday to purchase Michele
Watches for approximately $50 million in cash. Jack
Barouh, president of Michele Watch's parent company,
Tempus, will continue to operate the company from its
offices in Miami and Geneva, Switzerland.
Here's a roundup of the latest news from diamond
centers worldwide:
Israel
Twenty Israeli diamantaires canceled trips to the
World Diamond Council meeting in Dubai, March 30-31,
citing advice by Israeli security officials that travel
would be a risk following the death of Hamas leader
Shaikh Ahmad Yasin in an Israeli attack, says the
Rapaport Report.
NEWPORT BEACH - Jim Hartstein of Jewels by Joseph,
Newport Beach, Calif., has been elected President of
the California Jewelers Association (CJA) for 2004.
Other officers elected include President-Elect, Mike
Maralian, Dejaun Jewelers, Los Angeles; First Vice
President, Bob Marks, Rogers Jewelry Co., Modesto;
Second Vice President, Rick Velayo, Gleim the Jeweler,
Palo Alto; and Treasurer, Allen Kessler, Kessler
Jewelers, Burbank.
Hartstein succeeds Keith Norris of K. Norris
Jewelers, Riverside, Calif., as head of the largest state
association of retail jewelers and suppliers in the United
States. Hartstein becomes only the fourth jeweler to
follow in his father's footsteps and serve as CJA
president. His father, Joseph Hartstein, was President
in 1975.
Jim Hartstein joined his father in the jewelry business in
1971. Hartstein is past President of The Jewelers 24
Karat Club of Southern California and holds the title of
Certified Gemologist of the American Gem Society. He
supports numerous philanthropic organizations in
Orange County, Calif., and currently serves on the
Executive Committee for the Muscular Dystrophy Gala
Honoring Orange County Sheriff Mike Corona.
"I love the Jewelry Industry," Hartstein said. "We get
involved in all the happy occasions in our customers'
lives." Hartstein is married to Laurie Hartstein. His
sister, Barbara, works in the store as the buyer. His
daughter, Claire, is studying at the Fashion Institute of
Design and Merchandising and is a candidate to join the
business soon, and his son, Tom, is studying at the
University of Arizona.
MARCH 23, 2004 - WASHINGTON, D.C. -- Nearly two-
thirds of all Americans, 145.7 million people, will find
themselves with a little extra spending money this
spring, according to the National Retail Federation
(NRF) 2004 Tax Returns Consumer Intentions and
Actions Survey, conducted by BIGresearch.
The Women's Jewelry Association is calling for entries
for its Diva design competition.
The contest is open to all women who are U.S.
residents, regardless of whether they are employed in
the jewelry industry or whether they have formal
design training. Entries are due April 15.
Advanced Selling Tip #45 - BECOME THE ROMANCE ADVISOR
Contact several couples who recently purchased an
engagement ring from you. Ask them if you could buy
one of their 8 x 10 wedding pictures. Continue to
collect
the pictures; you should really start with a minimum of
10 to 12.
Then, with a couple sitting across from you
prepared to
look at engagement rings, you reach under the counter
and pull out your beautiful photo album and hand the
book to the woman. As she thumbs through the book,
all of a sudden she says, "Hey, that's Joe and
Carol."
The man looks over and nods in agreement while you
say, "Yes, that is Joe and Carol, and if I'm not
mistaken
they went to Hawaii on their honeymoon." And you
go
on to say, "When you return from your honeymoon,
no rush,
I'd like one of your wedding photos to put in my
wedding
album. Would that be okay?"
The moment she says "yes" you've just
taken a huge step
to creating an emotional sale as a romance advisor to
close
the sale.
Remember, it's not just about engagement
rings . . . it's
about the emotional feeling that's attached to the
couple
buying and wearing it.
Have a great week!
Dave
PLEASE PHOTOCOPY THESE TIPS TO SHARE
WITH EMPLOYEES AND FEEL FREE TO PASS THEM
ALONG TO OTHERS WHO YOU FEEL WOULD BENEFIT
FROM THEM.
David W. Richardson, CSP
Internationally Renowned Sales and Management Trainer
According to Mobile Data Association (MDA) the
latest figures show 56 million text messages are sent
everyday, three times the levels reached two years
ago! The reason behind this staggering growth is that
text messaging - also known as SMS (short message
services) has moved beyond a 'teenage fad' as many
older mobile users are beginning to discover, text
messaging is a simple and cost effective way to keep in
touch.
While sending a text message is easy - sometimes
understanding the text lingo can be a challenge! Text
messages utilize a form of shorthand or abbreviations.
However, there are some great sites out there devoted
to demystifying (and help you increase your vocabulary
of) the new Internet shorthand language of text
messages, chat rooms and emails.
Lingo2word has an online acronym, emoticon
dictionary, texting thesaurus and text message
translator.
A comprehensive list of text message abbreviations
can be found at Webopedia
To send a text message from your PC to any cell
phone - you type it and they send it. Ezmsg
So what are you waiting for? GFI! And if
you don't grasp the text message lingo right away, be
patient, TTTT. BOL and CYO!
Please e-mail your
technology questions to Kirtsen
Darrrow and every week we will feature a question(s)
and the answer in our newsletter.
E-MAIL
Kirsten Darrow
Kirsten Darrow Sales & Marketing Manager 800-253-
9272
As a provider of world-class loose diamonds, Mor
Brothers Ltd., under the presidency of Mr. Yohanan
Mor, manufacture and export Super Ideal Cut Diamonds
with Hearts & Arrows. The diamonds are bursting with
fire and scintillation exhibitting a high level of brilliance.
The average light return of our ideal cut stone
approaches 100%. For years, we have been supplying
AGS 000 and GIA Ex/Ex with Sarin-0 and Fancy Cut
diamonds throughout the USA, Japan and Europe.
Mor Brothers Diamonds are members the Israeli
Diamond Exchange as well as the JBT (#2204154),
Rapnet (ID: morbro), Polygon (#55837), GemFind.net,
and the the American Gem Society Lab.
Mor Brothers Diamonds produce superior cut
diamonds of all shapes and in sizes ranging from 0.30
carats up to 6.00ct, specializing in Hearts and Arrows
Ideal Cut round brilliant diamonds. Color ranges from D
to J; clarity - FL to SI.
Our factories cut diamonds to exact specifications to
meet the Super Ideal Cut proportions.
Upon purchasing our round Super Ideal Cut
diamond, you will receive a complimentary Hearts &
Arrows Viewer for your store. These custom designed
viewers feature superior optics revealing a crisp picture
of the internal Hearts & Arrows pattern.
We invite you browse our on-line inventory at Mor Brothers
.
We can also provide special services to clients with
particular needs. Consider us to be "your eyes" in the
Diamond Exchange.
Orders are delivered with courier at destination
within 48 hours on door-to-door basis.
Mor Brothers Production department and Marketing
offices are supervised by Mr. Eitan Mor.
Contact Us
By E-mail
If you have any questions, please email
E-MAILMor Brothers
By Phone
Our Client Service Representatives are ready
to assist you with your requests
Sunday - Thursday,
8:30am - 19:00pm, Israel time.
Please call ++972-3-5750517
Our new geek, Godfry Gigabyte is here to help you!
E-mail us with any internet or computer questions that you may have.)
CLICK
HERE
PICTURE OF THE WEEK
Miss India Crown
Contestants for Miss India 2004, showcase a new range of jewelry during its launch in Bombay March 18, 2004. Twenty-nine finalists from all over India will vie for the Miss India crown during the main event on March 27.
LAUGHTER...THE BEST MEDICINE!
Fatal Things to Say if Your Wife is Pregnant
I finished the Oreo's.
Not to imply anything, but I don't think the kid weighs 40
pounds.
Y'know, looking at her, you'd never guess that Pamela Lee
had a baby!
I sure hope your thighs aren't gonna stay that flabby
forever!
Well, couldn't they induce labor? The 25th is the Super
Bowl.
Darned if you ain't about five pounds away from a surprise
visit from that Richard Simmons fella.
Fred at the office passed a stone the size of a pea. Boy,
that's gotta hurt.
Whoa! For a minute there, I thought I woke up next to
Willard Scott!
I'm jealous! Why can't men experience the joy of
childbirth?
Are your ankles supposed to look like that?
Get your *own* ice cream.
Geez, you're awfully puffy looking today.
Man! That rose tattoo on your hip is the size of
Madagascar!
Retaining water? Yeah, like the Hoover Dam retains water...
Your stomach sticks out almost as much as your B***!
You don't have the guts to pull that trigger
Take the GemFind.net diamond database search for a test ride! Fill in criteria and then hit FIND DIAMONDS.
ARTICLE LINKS ARE COURTESY OF PROFESSIONALJEWELER.COM, JEWELERS CIRCULAR KEYSTONE AND NATIONALJEWELER.COM.
Fatal Things to Say if Your Wife is Pregnant
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