Borsheims, Blue Nile, Nieman Marcus, Godiva, HP, Brooks Brothers, ...

WHAT? - Email marketing - It's the golden egg of marketing, but don't just take our word for it, see the data below.

"Bill, THAT IS TOO GREAT!!! AWESOME, who came up with this idea? CONGRATS on a wonderful first edition, looking forward to many more. Have to dash off to a meeting but will drop a note later today." Bob

ARMS Business Development Team extend an invitation to join them at the annual ARMS Club Breakfast and experience how the power of ARMS Business Development is helping the Jewelry Industry achieve the highest level of business success

• DATE: June 5, 2004
• TIME: 7:30a.m. - 9:30a.m.
• VENUE: Caesars Palace
  3570 Las Vegas Boulevard South
  Las Vegas, NV 89109
  U.S.A.
  702-731-7110

• Please RSVP to Sally Prado by May 14, 2004
  800-228-9073
  email: E-MAIL Sally Prado

• Visit ARMS at JCK - Booth 61508 - Call today for an appointment

Mary Galeski,
Director of Business Development Services
ARMS USA

Have a question for Mary? CLICK HERE or call 800 228 9073

ARMSGLOBAL.COM

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David W. Richardson, CSP, Master Jewelry Sales and Management Trainer, was a featured speaker at JCK Phoenix 2004, the AGS Conclave Atlanta 2004, and Master Valuer Korea Jewelry Association, Seoul, Korea 2004. He will be scheduling individual meetings with jewelers at JCK Las Vegas 2004. To schedule a meeting with Dave, you may contact him at 800-338- 5831 or E-MAIL CLICK HERE

• David W. Richardson, CSP, top jewelry strategist and sales trainer, is the author of the best-selling cassette series "Double Your Bridal Business"

  and

• "The Presenter's Guide to Being Prepared." Dave is the only trainer in the jewelry industry to hold the designation Certified Speaking Professional (CSP) from the National Speakers Association.

Best regards, Dave

David W. Richardson,
CSP Internationally Renowned Sales and Management Trainer
Richard Resource Group

Have a question for David? CLICK HERE or call 800-338-5831

JEWELRYSALESTRAINING.COM

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Diamond Staffing Solutions To Offer Free Staffing Consultations In Las Vegas June 4-6.

Derry, N.H. - April 1, 2004 -- Diamond Staffing Solutions Inc. will be offering free half-hour staffing consultations in Las Vegas on Friday, June 4, Saturday, June 5 and Sunday, June 6. Limousine transportation will be provided from the Sands Convention Center to Diamond Staffing's luxurious business conference location, allowing jewelers a respite from the jewelry show and a place to focus exclusively on staffing concerns.

"We want to make this a place where jewelers can come to put their feet up, have a cappuccino or San Pellegrino, and relax," says Suzanne DeVries, President of Diamond Staffing Solutions Inc. "We're excited to be in Las Vegas, and we are prepared to help everyone, from small independents to large jewelry companies."

Diamond Staffing Solutions is a national placement service that focuses exclusively on the jewelry industry and is dedicated to bringing clients the best talent in the industry. Consultations will be by appointment only. To facilitate the consultations, jewelers can choose to fill out a questionnaire prior to meeting with Diamond Staffing Solutions. This will help identify and prioritize the most important staffing challenges and enable jewelers to make the most of the consultation.

To set up a consultation or for more information on services, including store visits, contact Diamond Staffing Solutions, Inc. at 603.437.2629 or E-MAIL CLICK HERE.

Suzanne DeVries,
President
Diamond Staffing Solutions

Have a question for Suzie? CLICK HERE or call 877.396.6377

DIAMONDSTAFFING.COM

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Many of you are doing very well, thank you. But there's many jewelers right now crying the blues as business is off. That has more to do with advertising than anything else, but that's not today's topic.

There are two kinds of money in your store. The first kind of money is profits. Profits come from charging more than it cost you to run your business. (Okay, everyone say 'duh' in unison!). But the other kind of money is cash flow. Have you every looked at your profit & loss statement and said "If I've made all of that profit, just where the heck is it?" I can tell you, it's paying off debt you've accumulated. But now let's talk about cash flow.

Cash flow has no cost, its pure money. If I ask you told hold $5000 for me for a month, you have no cost, just pure out $5000 to hold OR do as you like. (Until I ask for it back). While I'm gone, you can pay your bills, take the spouse off to a romantic weekend and it doesn't affect your own checkbook. You can also go to Vegas, use my $5000, win $10,000 and come out ahead after paying me loan back. That's what I'm going to share with you now.

I want to share with you a way to improve your cash flow and make money at the same time. Most all of you buy your findings from the big findings house and a bunch of other smaller findings houses. You might just look at the checks paid to these people and say "Gee whiz, I WISH MY NAME was on all of those checks!" Yeh, wouldn't you like to just get paid what you spend in findings? Mounts up, doesn't it? Would you like to still GET the findings but not write any checks for them? Would that help your check book balance? Your cash flow? I bet it would.

Here's how: (Continued next week)

David Gellar,
President, Consultant, Author
Jeweler Profit

Have a question for David? CLICK HERE or call (404) 255-9565

JEWELERPROFIT.COM

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So, you're planning to attend the JCK Show. Bring along identification so you can pick up your show badge. Your badge identifies you as a member of the jewelry industry. That's great when you're on the show floor or at a show function, but it's like painting a bull's eye on your chest when you leave the safety of the show venue.

Remove your badge as soon as you have left the show floor. Put it in a secure place that's out of sight. When you return to the Sands Convention Center, wait until you are ready to enter the show floor to put it back on.

When you leave the show for the last time, destroy the badge. If you leave the badge in your room or toss it into a trash can, you could be giving someone else access to your identify.

Safety tip from Jewelers Mutual Insurance Company

Sue Fritz,
Director of Communications
Jewelers Mutual

Have a question for Sue? CLICK HERE or call (800)-558-6411

JEWELERSMUTUAL.COM

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Jewelers Leadership Conference 2005 announces the location for their conference: this conference is sponsored by The Arkansas Jewelers of America and Jewelers of America.

The Jewelers Leadership Conference will be held at the Hilton Hotel - Memphis Tennessee on March 5th and 6th, 2005 with registration on March 4th.

Speakers will be

• Jeff Crilley: How to get your press releases to work for you.
• Kate Peterson: Sales seminar TBA
• Bill Jones: Sales seminar TBA
• Jerry Burnell: Photography - the easy way to make your own advertisements
• Shane Decker: TBA

These speakers are a must to hear - if you ever have the desire to step out of the box this is the time ..... learning and networking with Jewelers of America Members from the States of: Arkansas, Louisiana, Mississippi, Tennessee, Kentucky and Alabama will be invited (however any owner or manager of a jewelers of America store will be welcome to register and attend).

This every other year conference will allow networking from multi state Owners and Managers, along with a discovery room available for these attendees to visit.

Limited registration to this multi-state networking will begin June 01, 2004. Contact Janisue Rigel - Arkansas Jewelers Association 972-641-7707 or fax 972-647-1800 or email CLICK HERE

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Industry experts such as Kate Wolf, Jurgen Maertz, Jeff Mathews, Mark Mann, Sam Alfano and members of Stuller's renowned manufacturing staff will be hosting bench demonstrations and classroom sessions, so you can gain the most current information about the most recent techniques using the best tools, while you watch them being used. A full day of education seminars will also be available for store owners, managers and associates, featuring David Peters, Theresa Shannon, Anne Dale, Gail Levine, and GIA. Other industry and Stuller presenters will cover a variety of topics to help your store run smoother and more profitably!

CLICK HERE FOR MORE INFORMATION AND TO REGISTER ONLINE »

E-mail us with any internet or computer questions that you may have. CLICK HERE