|
In This Issue:
Dear Friends:
My apologies for the error that appeared in last issue’s marketing article. If you were unable to click on the correct link or did not receive the full article via email, please email me and I would be happy to send it your way. For your information, only people who clicked on the article were sent the full version – so you don’t wonder if you received it or not.
I am looking for more feedback from you! From trends to advice or opinions and feedback…send it my way. I’d love to hear from my readers.
Talk to you
again in two weeks. Summer is almost over – so enjoy it while you
still can.
Please email
me your comments at: renee@gemfind.net.
You may reach via telephone at: 800-373-4373 X215.
Sincerely,
Renee Martinez
GemFind
Special Offer!
Have you ever thought what a diamond database with a search engine linked
to your website would do for you. Would it help you sell more diamonds?
Would it bring you more customers to your store?
Well here's your chance to find out, link the GFLink "LIGHT"
to your existing site and let the consumers in your area know that you
have thousands of diamonds for them to choose from. Once they find the
diamond of choice they can come your store to talk to a professional and
see the diamond first.
This form of online marketing is a win win situation for the consumers,
you've given them the opportunity to search and find online and yet be
able to come into your store to make the actual purchase.
MVI
Marketing Hosts First Webinar
Reveals latest industry trends and consumer response
to them, buyer habits and expectations, with focus on the holidays and
men’s jewelry.
|
||||
Answer
Man
By Shane Decker
Reprinted from InStore Magazine
I HAVE AN
EMPLOYEE who’s getting her gemologist degree from GIA. She took it upon
herself not only to take the course, but to pay for it as well. She has
just passed the first exam in diamonds. Is there a way to show her she
is doing a great job and get her to utilize her studies?
Absolutely. You always want to...
Documenting
Cash and Checks
Business had
been brisk all day at Main Street Jewelers. When three young men entered
the store at the end of the day, the owner was eager for one last sale.
Suddenly, one of the "customers" pulled a gun...
Sue Fritz
Director of Communications
Jewelers Mutual
|
||||
|
Watch Trends
From reader
feedback
Looking at consumer fashion magazines, one can easily notice a trend of consumers seeking a wardrobe of watches in the same way that consumers desire a wardrobe of jeans or shoes for different occasions. With a variety of watch faces in colours like pink and aqua, from bolder watch faces with diamante decoration to sleek style bangle watches.
Women's 14K Gold & Diamond Geneve Watch
Over-Sized
Pendants
From reader feedback
Very large pendants with sixties inspired dresses and appeal
to all age groups. Any motif can be made into a pendant. The main feature
is that they are large and bold in contour from 2 to 3 inches.
|
||||
Designer: Recarlo
In association with AGTA
A crystal fragment from deep within the earth, a raw, natural creation...how did man's timeless desire to capture, enhance and possess its beauty result in such rich, luxurious color? This is a natural gemstone's power: to draw from us our invention, to free its beauty from impurities that may dull the luster we believe lies within.
|
||||
Marketing 101:
Paid Advertsing Strategies
by
Renee Martinez
None of the approaches described above is "free," since each takes time and energy. But if you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic. Advertising. For many people, advertising can be a little intimidating. I've spoken with people who vow never to use advertising again - as they are still recovering from a bad experience...the bottom line is - advertising DOES work. However, you need to understand a few things before you can truly access it's effectiveness. Let's start from the beginning...
|
||||
 |
 |
American Fancies Inc is a family business. It’s run by Jack Oster and his two sons Sruli & Zev , both being certified gemologist, and has been in business for four generations and has always been trusted to provide service that matches the superior quality of our products. Our motto tells you our philosophy “our customers are our diamonds” You can be sure you’re getting the best price, since we are the manufacturers and we sell to you at the lowest prices. More... |
Bengal Protea Ltd., opened it's U.S. office in 1986, as an import/export loose diamond dealer to the trade. Most of our loose diamonds come from our manufacturing facilities in Johannesburg, South Africa and Tel-Aviv, Israel. These offices have over 40 years experience in the business. This unique setup allows us to cut out the middle man and bring the savings right to you. We carry loose diamonds in all shapes and sizes from 1 point to 10 carats. With offices in several locations, we will be able to supply you with any shape and size needed. We have built our reputation by great and personal service to the trade. Please feel free to contact us for more details.
|
Click on a link below.
